Rachel Sharpe Rachel Sharpe

Lloyd’s LM TOM

The London Market Target Operating Model (LM TOM) website needed to be updated to become a content driven website with the user at the focus. The brief was to bring informational design to the site.


The previous website had been through so many updates that it had begun to look cluttered + become confusing to use.

Working alongside a senior UX/UI designer, who lead the redesign, starting with a full site and content restructure, creating a new, user-centred, content-focused, mobile-first version of the site that was tailored closely to the visitors’ needs.


The end result was a fully responsive, mobile-friendly design, allowing all users at screen sizes to be catered for. The navigation was improved and the homepage was cleaned up into one clear mission statement with calls to action for various user groups.

Visit the website.